We Are Excited to Announce Our Keynote Speaker for this amazing event!
Anika Sawni
CEO & Cofounder of Grüvi
Anika is the cofounder of Grüvi, a leading non-alcoholic beverage brand that has taken the sober-curious movement by storm. With her neuroscience background and passion for wellness, she’s built Grüvi into a brand found in over 4,800 stores across North America. Grüvi is the only company in North America to offer a multi-award-winning line of non-alc social beverages, including beer, wine, and sangria.
Anika was recognized as a Forbes 30 Under 30 in 2022 for her incredible work in the Food & Drink category, transforming the way we socialize with non-alcoholic beverages. Her inspiring journey will leave you motivated to live with intention and embrace mindful choices. You won't want to miss her keynote talk— the main event of our weekend!
Optional Thursday Kickoff Picnic Under the Stars
with Heather Lowe, Founder of Ditched the Drink
Arriving early? Join us for an Optional Thursday Kickoff Picnic Under the Stars with Heather Lowe! Ease into the weekend with a cozy, laid-back gathering where you can relax, connect, and unwind. Heather, a Certified Professional Recovery Coach, will guide the evening with casual conversations and an opportunity to meet new friends before the main event begins. It’s the perfect way to start your weekend in a relaxed, welcoming environment.
Registration for this add-on will open in January 2025.
Jen Hirst, Founder of Lighthouse Sobriety
Jen Hirst will lead our Thought Leader Collaborative! As the founder of Lighthouse Sobriety and with over 10 years of sobriety, Jen will share powerful tools and insights to help you thrive alcohol-free. Get ready for an inspiring and practical session that will leave you feeling empowered.
Alex McRobert, Sober Yoga Girl
Traveling from Bali to Scottsdale, Alex McRobert, also known as Sober Yoga Girl, will be sharing her vibrant energy throughout the entire weekend! As a yoga teacher and sobriety advocate, Alex will engage with attendees, offering insights into mindfulness and wellness.
For those interested in a deeper experience, Alex will be offering a Sunday Optional Workshop as an add-on to the main event. This workshop is intended to help you deepen your connection to mindfulness and wellness on your sobriety journey. Registration for this workshop will open in January 2025. 🧘♀️
Throughout the weekend, Alex will share her experience and wisdom, bringing even more life and energy to the event. You’ll have plenty of chances to connect with her! 💫
A Wellness Weekend Like No Other
Join us in beautiful Scottsdale for three days of inspiration, connection, and fun. Whether you're sober, sober-curious, or seeking wellness, Sober In The City is your chance to recharge and connect with like-minded individuals in a stunning desert setting.
Event Details:
Dates: May 16-18, 2025
Price: $595
Tickets On Sale Now – Don’t Miss Out!
What's Included:
Friday Welcome Reception
Breakfast Saturday & Sunday
Luxe Sober in the City style Saturday Dinner
Loads of activities like crafting, networking sessions,
yoga and much more!
Registration for additional workshops opens in January 2025!
Book Your Stay:
We’ve secured an exclusive room block at the stunning